Ford Motor Company needs to “step up its involvement in gaming” and esports within the rapid future, with a sales space at this yr’s Gamescom set to announce precisely what this entails for the automotive producer.
“Ford will at Gamescom next week announce significant news regarding the company’s entry into esports,” the corporate’s press launch states. Ford has develop into a daily fixture at Gamescom over the previous few years, changing into the primary auto producer to disclose a brand new car on the present in 2018. Its solely foray into aggressive gaming additionally occurred at Gamescom, when it partnered with Microsoft in 2017 to supply gamers who recorded the quickest digital laps in Forza Motorsport 7 the chance to drive real-life “hot laps” in a Ford Focus RS across the well-known Spa-Francorchamps circuit in Belgium.
Ford put up a job posting for an esports-focused advertising place just a few months in the past, searching for a candidate who “will lead the strategic direction, negotiation and ownership of partnerships with gaming and esports companies.” The most pertinent concern the applicant’s means to “build senior-level relationships with global and regional gaming and esports partners e.g. Riot Games, Activision Blizzard, Epic, Stadia and esports teams, players, leagues, promoters etc.”
Brands corresponding to Coca-Cola, Red Bull, McDonald’s, Audi, and Mercedes-Benz have sponsored esports groups, with extra utilizing the quickly rising sport to promote their merchandise. Even skilled soccer groups have gotten in on the act, because the likes of Paris Saint-Germain, Schalke 04, and West Ham United every have their very own esports groups. Not to say the actual fact Drake now co-owns an esports model.
Ford could be trying to make its mark on esports, too, be it by means of sponsorship, promoting, or establishing its personal staff. We’ll discover out what the corporate has in thoughts subsequent week when Gamescom kicks off on August 20.